SweetWater Brewing Company and Atlanta United jointly announced today the launch of Rowdy Peach IPA, a new beverage honoring the team and its ardent supporters.
The medium-bodied IPA honors Atlanta United and its fans’ unparalleled energy with notes of fresh, luscious peaches. SweetWater’s taproom and its three bars inside Mercedes-Benz Stadium serve Rowdy Peach IPA, which is also available on draft and in six-packs of 12-ounce cans. Please use SweetWater’s Beer Finder to locate the beer in a shop or somewhere nearby.
“Atlanta United is thrilled to bring our fans Rowdy Peach IPA as part of our partnership with SweetWater Brewing,” said Garth Lagerwey, President and CEO of Atlanta United. “We share SweetWater’s commitment to innovation and this collaboration is a tribute to the passion and energy of our supporters. We’re excited for them to enjoy it while cheering on the team as we enter an important stretch of the season.”
“With its easy-drinking peach flavor, Rowdy Peach IPA is truly a beer ‘from way down south’ and a toast to the rowdiest fans in MLS, the team’s fearless players, and our community’s vibrant soccer culture,” said Prinz Pinakatt, Chief Marketing Officer, Tilray Beverages. “We’re excited to continue our partnership with Atlanta United and connect even deeper with our shared community here in Atlanta.”
SweetWater, which was earlier this year announced as Atlanta United’s Official Craft Beer Partner, has improved the gameday experience this year with tailgate activations and watch parties at its taproom. Rowdy Peach IPA is available to fans at tailgate sample events this season and at the taproom, which will serve as the official watch party for Atlanta United’s September 21, 2024, away game against the New York Red Bulls. In addition, SweetWater’s taproom will provide fans with giveaways of limited-edition merchandise and television viewing sections for every Atlanta United game.
