ATLANTA — With the FIFA World Cup 2026 set to bring a massive influx of international visitors to Atlanta, small businesses near the Atlanta Beltline are positioning themselves to share in what officials estimate could be $500 million to more than $1 billion in economic impact.
To help ensure neighborhood businesses aren’t left behind during the global soccer showcase, the Atlanta Beltline has launched two new initiatives: the FIFA World Cup 26 Business Readiness and Activation Playbook and the Beltline Digital Hub. Together, the resources are designed to help local entrepreneurs prepare, scale, and activate their businesses ahead of the tournament.
Between June 11 and July 19, Atlanta will host eight World Cup matches, drawing fans from around the world. While downtown venues and major attractions are expected to benefit, Beltline leaders are focused on extending that economic opportunity to corridor-based businesses across the city.
Helping Small Businesses Get Game-Ready
As part of the effort, the Beltline is encouraging business owners to apply for the Beltline Business Ventures accelerator program, which provides training, strategic planning, and access to resources aimed at long-term growth — not just short-term event traffic.
On Monday’s episode of Closer Look, host Rose Scott spoke with Natalie Jones, Atlanta Beltline project manager for the Business Solutions Office, along with Anthony Pope, co-founder and design principal of Atelier 7 Architects, and Latrice Rochelle and Xavier John, owners of PARLAY Savory Saloon.
The group discussed how local businesses are preparing for the world’s largest sporting event, from expanding capacity and refining branding to rethinking customer engagement for an international audience. They also shared actionable steps other entrepreneurs can take now to ensure their businesses are visible, accessible, and ready when fans arrive.
Beyond the Matches
While World Cup matches will take place at Mercedes-Benz Stadium, officials emphasize that fan activity will extend far beyond game days. Events, watch parties, festivals, and cultural programming are expected throughout the city — including along the Beltline — creating sustained opportunities for small businesses to engage visitors.
For many entrepreneurs, the World Cup represents not just a moment, but a launchpad for future growth.
Call to Action
Are you a Beltline-area business owner looking to tap into the World Cup spotlight?
Explore the FIFA World Cup 26 Business Readiness and Activation Playbook, apply for the Beltline Business Ventures accelerator, and start preparing now to make your business part of Atlanta’s global moment.
Author: Quique Lopez
Quique Lopez doesn’t just cover soccer—he deconstructs it with the precision of a veteran and the wit of a storyteller. A former player who sees the pitch as both a tactical chessboard and a cultural stage, Quique balances sharp critiques with a genuine love for the game’s soul. He’s as quick to call out the ego of a superstar as he is to find the hidden beauty in a local derby.