The red Target bullseye on the new 2018 MLS All-Star Game jerseys is hard to miss, but a subtle ode to Atlanta’s history may be what catches the attention of what has become a soccer-crazed city.
The Major League Soccer All-Star Game will be held inside Atlanta’s Mercedes-Benz Stadium on Aug. 1, and the MLS has released the official jerseys that will be worn during the match. The re-styled jerseys are cream white, with red and blue chevrons on the sleeves, and the MLS mantra of “Club, Country, Community” used at the back neck. The are also four intersecting lines shaped into a railroad crossing, which is a direct nod to the rich history of Atlanta’s transportation structure, first with the construction of the Western and Atlantic Railroad and now the location of the busiest international aerial hub in the world.
Every game, Atlanta United honors the city’s history as a railroad town with a Golden Spike, which signifies “the berth of a movement, a new home unifying culture and generations.”
Because of the All-Star Game sponsorship with Target Corp. (NYSE: TGT), the jerseys are making their debut at 20 Atlanta Target stores.
Jerseys are big business among Atlanta soccer fans. Atlanta United President Darren Eales told 92.9 the Game during its innaugural season in 2017, that The Five Stripes ranked second in jersey sales among North American pro sports teams — following only the Chicago Cubs. The team also ended with five players among the Top 25 list of most MLS jerseys sold. United’s 24-year-old star midfielder Miguel Almiron had the best-selling jersey, with teammate Josef Martinez at No. 3.