ATLANTA — Atlanta United and the Atlanta Falcons are teaming up to launch their newly relocated Team Store at Atlantic Station with a grand opening celebration fans won’t want to miss.
The new retail space officially opens Friday, May 16, with a full day of fan-friendly festivities scheduled for Saturday, May 17. The upgraded location — now at 260 18th Street NW, Suite 10100 — features a larger footprint, extended hours, and an expanded lineup of merchandise for supporters of both Atlanta teams.
“This move is about elevating the fan experience,” said Nisha Schmitt, vice president of retail for AMB Sports and Entertainment. “With a larger footprint, extended hours, and an expanded product offering, our refreshed Team Store allows us to bring our fans even closer to the teams they love.”
Grand Opening Weekend Highlights (May 16–19):
- Exclusive Discounts: Season Ticket Members for both teams receive 25% off, while all other fans get 10% off regular-priced items (some exclusions apply).
- Live DJ: On site Saturday from 11 a.m. – 7 p.m.
- Special Guests: Freddie Falcon (12–2 p.m.) and the Atlanta Falcons Cheerleaders (1–3 p.m.)
- Raffle Giveaways: Prizes include signed memorabilia and tickets to the Atlanta United vs. Charlotte FC match on July 19.
- Free Tote Bag: Falcons or United branded tote with any $50 purchase (while supplies last)
New Store Hours:
- Monday–Saturday: 10 a.m. – 8 p.m.
- Sunday: 12 p.m. – 6 p.m.
Parking: The first two hours are free in the Atlantic Station parking deck — fans are encouraged to park near Stairwell #8 for easiest access.
In preparation for the move, the current store at 230 18th Street NW will close from May 5–15. The new store will continue to operate in partnership with Fanatics, ensuring a seamless in-store and online experience for fans through the Atlanta United Team Store and Atlanta Falcons Team Store.
