While Atlanta United dazzles on the field, the club is equally committed to making an impact off it. This commitment was celebrated as Atlanta United took home a Bronze Award in Design of Apparel/Merchandise for its Somos Atlanta retail collection at the 2024 Clio Sports Awards.
Known for recognizing innovation and creative excellence in advertising, design, and communication, the Clios are among the most prestigious awards in the industry. This honor underscores Atlanta United’s dedication to showcasing its rich cultural identity while connecting with fans in unique and meaningful ways.
The Somos Atlanta collection is a heartfelt homage to the club’s and its supporters’ Latin heritage, blending creativity with cultural pride.
- First Iteration (2023):
Released during Latin Heritage Month, the initial launch included a hoodie, t-shirt, scarf, and snapback hat. Each piece reflected the vibrant Latin influence on Atlanta’s culture. The club also shared inspiring stories of its members, including players Ronald Hernández and Edwin Mosquera, matchday DJ DJ EU, and Silvia Cisneros de Rosales, a beloved member of the Children’s Healthcare of Atlanta Training Ground kitchen staff. - Second Iteration (2024):
Released during the CONMEBOL Copa América, the second wave expanded the collection with updated designs and a tagline: ¡Viva América, Viva Atlanta!. This launch spotlighted local Latin community leaders like Eddie Segura (Terminus Legion capo), journalist Daniela Cintrón, entrepreneur Berny de la Garza, and rapper Kap G.
This recognition marks Atlanta United’s third Clio Sports Award, following wins in:
- 2022: Spirit of 17 Mural Project (OOH Advertising).
- 2022: Unity Kit (Design).
Each accolade showcases the club’s ability to blend creativity and community impact, proving that its influence extends far beyond the soccer pitch.
Atlanta United’s commitment to celebrating and uplifting diverse communities reflects the city’s essence. The Somos Atlanta collection isn’t just merchandise—it’s a symbol of unity, pride, and a deep connection between the club and its supporters.
With this latest recognition, Atlanta United continues to lead by example, showing that a soccer club can inspire change, tell stories, and leave a lasting impact both on and off the field.
#UniteAndConquer
