ATLANTA, GEORGIA—For three straight years, Real Madrid remains the world’s most valuable football club brand.
The crown of Real Madrid in the 2021 Brand Finance list is special since the club was able to retain the honor despite a 10% drop in its brand value.
Based on the data released by Brand Finance the Spanish giants head the world rankings with a €1.27 billion valuation, ahead of La Liga rivals Barcelona who are valued at €1.26bn.
“This consistent influx of Champions League revenue and status has played a central role in the club’s overall success,” Brand Finance said on its report.
On the same report, six of the top 10 ranked clubs in the Football 50 are Premier League outfits.
Leading the way for Premier League clubs is third-ranked Manchester United, tagged as England’s most valuable brand club at €1.13bn, just 1% higher in brand value than Premier League champions Manchester City (€1.19bn), who are fourth overall.
United suffered a 14% decline in brand value this year.
Moreover, the report also states that the adverse impact of COVID-19 has seen an overall brand value drop of 11.2% of the top 50 clubs’ brands this year concerning the 2.2% drop last year.