ATLANTA, July 31, 2018 /PRNewswire/ — Major League Soccer and Audi of America today announced a multi-year extension of their partnership. With the highest percentage of millennial audience of any major U.S. sport, the partnership with MLS enables Audi to combine its commitment to innovation and technology to engage fans, raise the profile of the game and reach the next generation of young buyers.
As part of the agreement, Audi will remain the League’s Official Automotive Partner and the title sponsor of the Audi MLS Cup Playoffs.
With a shared vision in producing cutting-edge technology solutions mixed with progressive ideas, the Audi-MLS partnership forges a deeper connection with fans, drives the business of soccer and fuels league growth on and off the field.
Dedicated to bringing fans exciting activations and immersive opportunities to enhance the soccer experience, Audi will continue to leverage next-generation technology to provide near real-time statistical analysis for all MLS matches through the Audi Player Index. Tracking every on-ball action, the Audi Player Index, featured on the MLS app, provides soccer enthusiasts data and insights to illuminate discussion on the sport they love.