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ATLANTA, GEORGIA—The decision of Paris Saint-Germain to sign Argentine soccer superstar Lionel Messi is a wise decision in terms of games and business.
According to reports, the entry of Messi to the European soccer club allowed the team to get eight new sponsors.
The signing of Messi at 80 million euros is also rewarded in 2021 as the team’s income has increased compared to 2020.
“Our income increase in 2021 will be significant,” PSG’s sponsorship director Marc Armstrong said.
“It’ll be more than 10 percent more than in 2020,” Armstrong added.
PSG has seen their social media following increase by about 15 million since Messi’s signing, and the broadcasting rights for Ligue 1 will increase, having been sold for cheaper than before Messi’s signing.
According to market sources, PSG sold more than one million shirts in 2021, far exceeding the numbers of previous years.
It’s thought that Messi contributed to a 30-40 percent increase.
Last November 30, 2021, Messi once again proved he is one of the best players in the history of professional soccer.
Messi won his seventh Ballon d’Or Award in a ceremony at the Theatre du Chatelet in Paris that same day.
With his latest accolade, Messi now has two more Ballon d’Or awards than Manchester United’s Cristiano Ronaldo, whose tally of five is two more than anyone else.
Messi added to his 2009, 2010, 2011, 2012, 2015, and 2019 trophies with the announcement on Monday, which came after Barcelona Femeni and Spain midfielder Alexia Putellas had won the women’s award.
Messi is very happy and grateful for his latest award.
“It’s incredible to be here again. Two years ago I thought it was the last time. Winning the Copa America was key,” Messi said.
“It is a special year for me with this Copa America title. It meant a lot to win at the Maracana stadium and I was so happy to celebrate with the people from Argentina,” Messi added.