Powerade Kicks Off Youth Soccer Partnership with Georgia Soccer

POWERADE®, the Official Sports Drink of the FIFA World Cup, is teaming with Publix to nurture the next generation of soccer stars by supporting state soccer associations throughout the southeast. Georgia Soccer is one of 5 state beneficiaries of a program designed to encourage youngsters to pursue their soccer aspirations.

The youth soccer association partnerships fit perfectly with POWERADE’s mission to help athletes’ power through to success. One of the brand’s strongest beliefs is that, through hard work and determination, athletes can overcome obstacles and achieve new heights. A similar spirit is celebrated and instilled by these youth soccer organizations.

During the promotional period of August 11th – 31st in participating Publix stores, 25¢ from every multipack of POWERADE purchased at Publix stores will be donated back to the five State Soccer Associations. Packs included in the promotion are the 8 pack 20 fl oz and 6 pack 12 fl oz for all flavors.

“Fluid replacement is critical for all youth players after practice or matches regardless of age and ability, especially in our climate. Electrolyte replacement as well as water is always critical to performance and recovery,” says Georgai Soccer partner Children’s Healthcare of Atlanta’s Harold King, Manager of Sports Medicine and Certified Athletic Trainer. Powerade with Ion4 is the only sport drink that will replenish athletes with all 4 essential electrolytes that are lost in sweat.

So, plan ahead and head to Publix for special POWERADE BOGO offers and multi-pack sales during August 11th-31st and be ready for your families’ turn to bring post-game snacks and practice refreshments for your team. Stock up at a great price and support your Georgia Soccer at the same time!