In a historic move to advance the development and popularity of soccer in the United States, U.S. Soccer and Bank of America have entered into a long-term partnership. This collaboration positions Bank of America as the first-ever official bank partner of all 27 U.S. national teams, including the senior men’s and women’s teams. Additionally, the partnership establishes Bank of America as a founding-level partner of the Arthur M. Blank U.S. Soccer National Training Center in Atlanta.
Key Initiatives: Empowering the Soccer Community
A cornerstone of this partnership is the launch of the “SheInvests” program, aimed at empowering female investors and promoting financial literacy within the soccer community. This initiative reflects Bank of America’s commitment to fostering equity and inclusion, aligning with U.S. Soccer’s goals of elevating women’s participation both on and off the pitch.
The partnership will also see Bank of America enhancing its community engagement efforts through soccer, the fastest-growing sport in the U.S.
David Wright, U.S. Soccer’s Chief Commercial Officer, celebrated the partnership:
“This landmark partnership marks one of the largest long-term investments in U.S. Soccer history. Bank of America’s global leadership will help catapult our sport, growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”
David Tyrie, Chief Digital and Marketing Officer of Bank of America, echoed the sentiment:
“Together with U.S. Soccer, we’re eager to fuel the growth of soccer and help passionate fans, families, and businesses reach their goals. Our investments provide unique opportunities to build client relationships, engage our teammates, and drive positive economic impact locally and globally.”
A Transformative Boost for Soccer Development
This partnership will provide U.S. Soccer with vital financial resources to invest in areas like:
- Player Development: Enhancing youth academies and training programs.
- Coaching: Providing advanced training and certification opportunities.
- Infrastructure: Expanding and improving facilities nationwide, including the new Arthur M. Blank National Training Center in Atlanta.
A Legacy of Collaboration
Founded in 1913, U.S. Soccer has long been the governing body for the sport in the United States. The partnership with Bank of America marks a milestone in the federation’s history, demonstrating its ability to attract top-tier partners committed to advancing soccer’s influence.
Bank of America becomes U.S. Soccer’s 16th strategic partner and its ninth new partner, joining a roster of distinguished organizations such as Nike, Coca-Cola, Visa, and AT&T.
The Road Ahead
With the world’s attention turning to soccer in the coming years, this partnership sets the stage for unprecedented growth in the U.S. The collaboration between U.S. Soccer and Bank of America will create lasting opportunities for players, coaches, and fans, solidifying soccer’s place in the fabric of American sports culture.
As the most popular sport globally takes center stage, this transformative partnership ensures that the United States will play a leading role in its future.
