Get ready, soccer fans! The 2026 Men’s World Cup is set to bring the world’s favorite game stateside, and U.S. Soccer is partnering with Bank of America to make it an unforgettable experience. The duo announced Tuesday that they’re teaming up to sponsor the U.S. Soccer House, a vibrant hub for fans to unite, cheer, and celebrate during the tournament.
What’s the U.S. Soccer House?
Think of it as the ultimate fan zone, a World Cup haven inspired by the popular Team USA House at the Olympics. Located in Los Angeles, the Soccer House will serve as a home base for fans during the five-week tournament, starting June 12, 2026. With eight World Cup matches set to take place in L.A.—including the U.S. Men’s National Team’s opener and their third group-stage game on June 25—this is where soccer magic will happen.
But it’s more than just a venue. Soccer House will be a place to watch games, connect with fellow fans, and soak in the electric atmosphere of the world’s biggest sporting event.
Bank of America: A Game-Changing Partner
Bank of America’s involvement goes far beyond the Soccer House. Their support extends to all 27 national teams, grassroots programs, and initiatives like the annual Fan Appreciation Match and Play it Forward community clinics.
David Tyrie, Bank of America’s Chief Digital Officer and CMO, emphasized the partnership’s broader impact:
“Our investments in U.S. Soccer provide opportunities to build relationships, engage our teams, and drive economic impact as soccer takes center stage globally.”
Arthur Blank’s Atlanta Connection
Atlanta’s own Arthur Blank, the visionary owner of Atlanta United and the Atlanta Falcons, is also leaving his mark on U.S. Soccer’s future. He’s pledged $50 million for a state-of-the-art training center near Atlanta, which will serve as a hub for national teams and grassroots development.
With Atlanta hosting matches during the 2026 World Cup, local fans can look forward to being at the heart of the action.
Empowering Women in Soccer and Beyond
The partnership also shines a spotlight on women’s empowerment. Bank of America is launching SheInvests, a program under the umbrella of the SheBelieves initiative, which focuses on helping women with financial planning and investment advice.
USWNT coach Emma Hayes lauded the program:
“To see Bank of America supporting women in underdeveloped areas of business is a real credit to them. They’re empowering women both in and outside of sport.”
The Bigger Picture
U.S. Soccer’s efforts to grow the game don’t stop here. With an emphasis on youth development, talent identification, and community engagement, the federation is laying the groundwork for soccer’s future in the U.S.
Whether you’re heading to L.A.’s Soccer House, cheering from Atlanta, or joining grassroots clinics, this partnership ensures the 2026 World Cup will be a landmark moment for fans across the nation.
Mark your calendars, Atlanta—soccer’s time is now!
