March is Women’s History Month, and Atlanta United is going all in to honor the incredible women and girls making an impact in sports. Whether they’re in the stands, on the pitch, or behind the scenes, these women are the heartbeat of the club—and Saturday’s match is a chance to put their contributions front and center.
Women on the Pitch, Women in the Game
We cheer for the players battling it out in Five Stripes, but Atlanta United wouldn’t be the powerhouse it is without the women who make matchday magic happen. From flag kids and player mascots to Golden Spike carriers and referees, this weekend’s game will showcase just how vital women and girls are to the game. But their influence extends far beyond the field.
The Women Powering Atlanta United
From shaping the club’s brand to keeping players at peak performance, women at Atlanta United are making moves in every department. They’re creating social media content, negotiating player contracts, leading design projects, and building a stronger connection with the community. Their impact is undeniable, and their stories are nothing short of inspiring.
Meet the Women Behind the Club
Pat Johnson – The Trailblazer
As the second-ever hire at Atlanta United, Pat has seen it all. From the club’s first match at Bobby Dodd Stadium to today’s thrilling atmosphere at Mercedes-Benz, she’s been part of the club’s DNA for over a decade. Her advice? Confidence, perseverance, and attention to detail are game-changers in sports.
Sierra Sparre – Designing for the Beautiful Game
For Sierra, soccer and art have always been passions, and she’s combined them into an incredible career as Atlanta United’s Senior Graphic Designer. From crafting the iconic HERo Collection to designing kit collections, she’s proving that creativity has a place in sports.
Brianna Karweick – Healing the Future of Soccer
As an athletic trainer, Brianna is there for players through their toughest moments, helping them recover and return to the sport they love. Her message to young girls? “Dreams aren’t just dreams anymore—they’re becoming reality. Make it yours.”
Khoury Kennedy – Motion Graphics Maverick
In just six months, Khoury led the 2024 schedule release project, pivoting last-minute to create an animated masterpiece on a tight deadline. Her mantra? “The enemy of success is perfection. Don’t wait—just do.”
Julianna Rubin – The Contract Negotiator
Julianna’s background in sports law and management led her to a career negotiating player contracts and shaping team rosters. Her proudest moment? Helping finalize an $84 million extension for a star player—proving that women belong in the boardroom as much as on the field.
Taylor McLaughlin – Capturing the Game
From a high school sports photography hobbyist to shooting an NFL game, Taylor turned her passion into a career. Her advice? “You are great at what you do. You belong here. Prove them wrong.”
Roshni Hariharan – Building the Digital Experience
A proud Georgia Bulldog, Roshni uses her UX design skills to create digital experiences that connect fans to Atlanta United. She’s a firm believer in the power of women supporting women: “Seek out other women in the industry—our strength is in each other.”
Kenley Nobles – Rising in the Ranks
Starting as an intern, Kenley has earned two promotions since joining Atlanta United in 2022. For her, knowing that her work is valued fuels her drive to keep pushing forward in sports management.
United, We Conquer
These women are changing the game, breaking barriers, and proving that soccer—and sports as a whole—are for everyone. Atlanta United is proud to celebrate their contributions, not just in March, but every day.
So, as we pack The Benz this weekend, let’s cheer a little louder—not just for the team on the pitch, but for the women making it all possible. Because at Atlanta United, we’re not just playing—we’re making history.
